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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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How Customers Think: Essential Insights into the Mind of the Market
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The 22 Immutable Laws of Branding
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Building Strong Brands
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Lovemarks: The Future Beyond Brands
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Positioning: The Battle for Your Mind
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How Brands Become Icons: The Principles of Cultural Branding
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
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Brandjam: Humanizing Brands Through Emotional Design.
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Lovemarks: The Future Beyond Brands
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Emotional Branding : How Successful Brands Gain the Irrational Edge
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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