The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Top 20 - Marketing
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Purple Cow: Transform Your Business by Being Remarkable
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The 22 Immutable Laws of Branding
Author: Al Ries
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
Author: Emanuel Rosen
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Positioning: The Battle for Your Mind
Author: Al Ries
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
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The New Positioning: The Latest on the World's #1 Business Strategy
Author: Jack Trout
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The Marketer's Guide to Public Relations in the 21st Century
Author: Thomas L. Harris
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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Author: Jay Conrad Levinson
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
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Marketing Warfare
Author: Al Ries
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Full Frontal PR: Building Buzz About Your Business, Your Product, or You
Author: Richard Laermer
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The Handbook of Strategic Public Relations and Integrated Communications
Author: Clarke L. Caywood
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Public Relations: Strategies and Tactics (8th Edition)
Author: Dennis L. Wilcox
Manufacturer: Allyn & Bacon
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
Author: Larry Tye
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The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)
Author: Deirdre Breakenridge
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries
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Madscam
Author: George Parker
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Jack Trout on Strategy
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Author: Jack Trout
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Differentiate or Die: Survival in Our Era of Killer Competition
Author: Jack Trout
Manufacturer: Wiley
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The Father of Spin: Edward L. Bernays and The Birth of Public Relations
Author: Larry Tye
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Author: Thomas L. Harris
Manufacturer: McGraw-Hill
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
Author: Thomas L. Harris
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
Author: Al Ries
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Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines)
Author: Cram101 Textbook Reviews
Manufacturer: AIPI
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